Software Engineering Studio · Singapore

Software you can
bet the company on.

Business-critical software, designed and built end-to-end.

Fast where it can be. Careful where it must be.

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Multiple client products in production · more under NDA

How we're built

Experience, not headcount.

We've built payments, marketplaces, and consumer systems at Meta, Paytm, Flipkart, and OVO — and run our own real-money trading systems 24/7. That experience is a catalogue of what breaks, and how to build so it doesn't.

A proven engineering system.

AI-assisted delivery through our own model wrappers — with automated review, tests, and security scans on every change. Senior engineers own everything that ships. Tooling and data rules are written into the contract.

Elastic delivery whenever you need it.

We scale senior engineers we've worked with over 15 years — plus the latest AI models — to compress timelines and costs. The quality and compliance gates never move.

Client work in production

Some of our deployments.

QZ Vault

Productivity · AI

Live Visit ↗

Knowledge management with semantic search over private corpora.

LearnBahn

Education · SaaS

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Kanban-based learning platform for individuals and teams. Go + React, multi-tenant.

Look2it

Safety · Field Ops

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Field inspection platform for fire-safety teams. Works offline underground, syncs on surfacing; every extinguisher and site visit auditable.

Ikutlah

Transport · White-label

Live Visit ↗

White-label carpooling platform for organisations. Multi-tenant, real-time driver tracking, org-level administration.

SemanticWall

AI · NLP

Live Visit ↗

Semantic analysis over unstructured text at corpus scale.

…and the ones we can't show

Some of our most interesting work is for clients who prefer to stay unnamed. We'll walk you through it in the room.

Built for environments where mistakes are expensive

Process

A consultative process built to de-risk serious builds.

PHASE 01

Discovery

Foundational Phase 0: problem, constraints, integrations, regulatory context. You get the architecture and the product roadmap — portable, so if we're not the right builders, take them anywhere.

PHASE 02

Architecture

Designed for year two, not demo day. Every trade-off documented, every choice defensible.

PHASE 03

Build

Milestone-billed. Weekly demos, no surprises. AI accelerates the work; nothing ships without senior review.

PHASE 04

Ship & Scale

Production deployment, CI/CD, monitoring. Accountable after launch; handover always clean.

No lock-in: you keep the code, the docs, and the keys.

The Team

Every engagement is owned and signed off by the people below.

Pranjal Goel

Pranjal Goel

CPO

15+ years in product and growth — Meta, Trivago, MakeMyTrip, Paytm, Flipkart. Decides what gets built and why, and owns delivery.

Ashwani Karoriwal

Ashwani Karoriwal

CTO

15+ years across Meta, OVO, and Paytm. Full-stack engineer who scales payments and consumer products. Signs off on every architecture and release.

The bench

Senior specialists we've worked with across 15 years of building — staffed per engagement, always accountable to a founder.

Our AI leverage

An internal fleet of AI agents for research, code, tests, and security scans — how a small senior team delivers like a large one. Named human review; never advertised in your codebase.

Questions serious buyers ask

Who owns the IP?

You do — under every structure. Code, docs, keys: yours, no lock-in. What varies is how we're paid — cash, or for ventures we believe in, part of the fee in equity. That's skin in the game, not a claim on your IP. Our internal tooling stays ours; nothing of yours depends on it.

How do you use AI without exposing our data?

Tooling and data-handling rules are scoped per engagement and bound in the services agreement — including which AI tools may touch your material and under what retention terms. We'll walk you through the policy on the first call.

Can you build in regulated environments?

Yes — we engineer for GDPR, PCI DSS, and financial-services contexts (audit trails, data residency, encryption). Regulatory licensing and compliance ownership remain with you; we build so your audits are easier to pass.

What does an engagement look like?

A foundational Phase 0 discovery → phased, milestone-billed build → optional support retainer. Discovery output is portable; you can take it to any builder.

Who actually does the work?

The founders, plus senior engineers from our bench. AI accelerates the mechanical work; humans make every decision and sign off.

What happens after launch?

Monitoring, incident support, and a clean handover whenever you want to take over — documented, tested, yours.

Let's scope it properly.

Tell us what you're building and what's at stake. We'll tell you how we'd de-risk it — and how fast it can safely go. No pitch deck required.

Something went wrong — email us directly at [email protected].

Personal response within 24 hrs

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